[ Famous ICON is Ready to ROLL ] The new W Hotel Leicester Square : Photographed through the fence at Night : London, England, United Kingdom
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W Hotels is Starwood’s luxury boutique hotel brand, launched in 1998. The hotel brand, which generally markets towards a younger crowd, was launched in 1998 with its first property, W New York, at 541 Lexington Avenue in Manhattan. The brand has expanded internationally with properties opening first in Mexico City, Seoul, and Istanbul.The brand’s first resort property is W Maldives Retreat & Spa.
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The W Barcelona hotel was W’s first in Western Europe and opened in October 2009. It features a futuristic design by architect Ricardo Bofill in the shape of a sail. Standing 26 stories tall, it can be seen from all over the city. The property is located next to the beach and boasts private access to it. It also includes a Bliss spa, gym and conference facilities.
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A new W Hotel was opened in early 2010 in Hollywood, CA with a Vegas-style nightclub called Drais designed by Victor Drai, followed by the opening of their fourth hotel in New York City’s Downtown District in August. The W plans to double its number of properties by 2011 with hotels planned in Austin, Texas (2010); Taipei, Taiwan (2010); Marrakech, Morocco (2011); Guangzhou, China (2011); Bangkok, Thailand (2011); Paris, France (2011); Athens, Greece (2011); St. Petersburg, Russia (2011); and London, England (2011). Retreat & spa properties are planned in Bali, Indonesia (2010) and Koh Samui, Thailand (2010). Future hotel properties in Singapore (2012), Milan, Italy (2012); Amman, Jordan (2012); Abu Dhabi, UAE (2012); Santa Fe, Mexico (2013); and Cairo, Egypt (2016) have been planned as well as a retreat & spa property in Riviera Maya, Mexico (2014). Starwood is planning the W Hotel’s first ski retreat in Verbier, Switzerland (2012), bringing the total number of W Hotels to 55.
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